Adwords Tip – Broad Match, Phrase Match, Exact Match and Negative Match Types

Posted on 04. Nov, 2009 by Brian Wong.

I was working on one of my Adwords campaigns recently and a friend who was looking at my spreadsheet asked me why I bother with quote marks and brackets in my Adwords campaign. So I’m sure there may be others asking the same question. Here’s the quick answer: Broad Match. This is where a keyword [...]

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