Here’s a simple and yet very effective Facebook marketing tip – display a short presentation on your Facebook Page Timeline using photos.
Now, why would you want to do this? First and foremost, its extremely eye catching when viewing the timeline. Here’s an example of what it looks like.
Because it really stands out, visitors are more inclined to “like” your page or engage with you if they like your presentation.
Secondly, when clicked, the user will view the photo series in the “lightbox” view. This is exactly like a presentation and the description and user comments are shown oon the right. At this stage, the visitor is likely to comment, like or share any or all of the photos.
Again, this will broadcast your page and brand on your visitors profile page. You can also display hyperlinks in the description if you want to drive traffic to you other web properties.
Its also a great way to showcase your expertise on a particular subject. Doing it in a cool an innovative way will also boost credibility and reputation.
So here’s how to set this up for your Facebook page:
Step 1: Create a Presentation on Keynote or Powerpoint
Keynote and Powerpoint both have some very stylish themes to create graphic intensive presentations.
The key here is to keep it simple and ensure that your presentation topic is relevant to your market. Make sure each slide has ONE main point and ONE sub-point. Use lots of images to illustrate these points.
Step 2: Export the Photos as Images
Once you’re done creating your presentation in Keynote (or Powerpoint), export the presentation as images. Here’s a short note about the sizes. If you want the full image to be shown on the cover, then your images should be 840px wide by 400 px tall.
I like to stick to the default 1024 x 768 screen resolution in Keynote because I’m just too lazy to edit these in Photoshop. However, I turn that into an advantage because I leave the most important content on the part of the image that is visible. When they user clicks on the image and sees the image in the lightbox, the bottom of the image is revealed and I place instructions there to click to scroll through the photos.
Step 3: Upload the Images to Facebook in a New Album
The exported slides are automatically numbered by Keynote in sequence. So just upload them to a new album.
Make sure that you upload them chronologically. It can be either the last slide first or the first slide first. This is because Facebook gives you the option to sort either way as long as they are in order.
Also, check the upload the images in “high quality” option so that the full detail in each slide is revealed.
Step 4: Edit the Descriptions of Each Album
Once, you photos are uploaded, its time to edit the album. The title and description is very important because this summary is what your visitors will see and also what your visitors friends will see when the album is shared.
In this step, you will also tell Facebook which album to use as the cover -make sure the correct one is chosen.
Finally, you can also add a description to each photo. This will appear as slide notes when the user is viewing them. The great thing here is that you are free to use hyperlinks so that you can link to your other web properties from the description.
Step 5: Feature the Album on Your Timeline
Lastly, once your edits are done, you should click on the start icon on the top right of the album and choose to highlight this album. Your cover photo will now take over the full width of your timeline and the other slides are displayed as thumbnails beneath it.
Now you’re all set! Good job!
If you want to see what this looks like live – visit my Facebook Timeline here. By the way, don’t forget to “like” my page to get more marketing tips and strategies.