Tag Archives: information marketing

Selling “Ideas” On The Internet

Posted on 14. Jun, 2008 by .

In the year ended 2007, Barnes and Noble, Borders and Amazon had collectively sold $13.59 billion worth of books and other information products such as music and DVDs. And this is in North America alone. That’s a lot of dollars. But what exactly happens when someone buys a book or a CD? Are they buying [...]

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3 Golden Rules For Successful Information Marketing

Posted on 28. Apr, 2008 by .

Golden Rule No.1: Begin with Market Research to Select a Niche Market The essence of keyword research is this: determine that there is at least 20,000 and above searches each month on Google for your niche market; ideally, the number of search results such be less than the number of searches. … The essence of this step is as follows: ensure that the VALUE in what you are offering is at least 10 times the price you ask for ensure that your information product SOLVES problems. … The essential components of these tools I use are: Standard Google Analytics tracking to determine – No of unique visitors, Source of your traffic, content pages my visitors favor and bounce rates as well as overall traffic trends over time.

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