On this post I want to share one of my personal experiences with Resell Rights products. While there is no doubt that you can make a lot of money online, the question I want to address is – “can someone starting from scratch with no list and no experience do it too?”. And…is it as EASY as many hyped up websites claim it is?

Here’s a summary of my case study:
I started with no list and no product to sell. I decided to try an experiment with a “Resell Rights” product that I found interesting and ended up making over $1,000 with a few forum posts. Hmmm something to think about. Was it luck? You be the judge, this is what I did:

Step 1: Finding a Product to Sell Online
I discovered this product by accident. I saw a blog post with a “Peel-Away-Ad” on the top corner. I decided to buy the product at the offer price of $27. During the checkout process, I was presented with a “one-time-offer” to purchase the Resell Rights for the product. I purchased that too since it came with a ready-made website. Total cost = $27 + $67 = $94

I started seeing good results by applying this product on my own blog (in fact, I still use it today) so I felt comfortable selling this product. So now I have a product to sell!

Step 2: Customize the Sales Page
My preferred way to collect money online is via PayPal. Reason is that I can access these funds immediately and I do not need to wait for a check to arrive in the mail. So I created a PayPal Buy Button for the product and copied the html code for my sales page. I then used a free HTML Editor (NVU) to add my PayPal Buy Button to the ready-made sales page.

The whole process (including creating the PayPal button and testing) took less than 30 minutes.

peeladpost Make Money Online Myth or Fact?   A Quick Case Study

I then uploaded the entire site to a sub-directory of one of my sites I was using as a squeeze page. Here’s the link:

http://secretseminarsystem.com/recommends/peelawayads/

I generally don’t recommend this as the link is very long and since the root domain refers to another product this may confuse your buyers. I only did this because I just didn’t want to spend too much time on this project and I was in a hurry.

Step 3: Promote the Product
I went to a few affiliate marketing forums. To me, this is just a hobby where I just chat with other marketers online or just help someone out where possible. I decided to post my results with this tool on a forum and added my link the sales page.

The Results?
Between August 8 to December 17 2007, the sales page registered $1,166.38 in NET Sales to my PayPal account. That’s a 1,241% return on my initial investment of only $94. I was quite happy.

paypal 1 Make Money Online Myth or Fact?   A Quick Case Study

Conclusion
So is it easy to make money online? Well the answer honestly is “yes” and “no”.

Yes, because the technical steps to set this up is ridiculously simple. I think anyone can do it.

No, because it is not always this easy to match the right product with the right market. Not every resell product will be easy to sell without actively promoting it.

My conclusion is to keep taking action and testing. The Holy Grail in Internet marketing is to find the right Niche Market to promote a Great Product to. If you like to see Camtasia videos of how to set up a resell rights project and hundreds of other Internet marketing techniques – visit IMVideoBuzz for video tutorials.

Technorati Tags: ,

pixel Make Money Online Myth or Fact?   A Quick Case Study
If you enjoyed this post, make sure you subscribe to my RSS feed!

Tags: ,

About the Author

Brian Wong is a serial entrepreneur, Internet marketer and social media marketing expert. Brian helps individuals to succeed online through social media marketing, blogging and online marketing.

3 Comments

kenngohNo Gravatar

26. May, 2008

Thanks for sharing, this is interesting, “keep taking action and testing” inspired me. I hope I can achieve that too.

Brian WongNo Gravatar

26. May, 2008

One of my favorite advice for success is to “fail forward fast”. Every site either makes money or offers valuable lessons! The only mistake for Internet marketing is failure to take action.

Vince QuattrinNo Gravatar

26. May, 2008

Excellent case study Brian! “Information overload paralysis” is always defeated by simple action steps. This clearly shows this to be true!

Leave a reply