Ever since the Apple Keynote address for the iPhone which saw Steve jobs being single-handedly responsible for an immediate 30% jump in stock price, we’ve come to expect amazing things at these Apple “keynote” events.

Every year, in the run up to these events, the market is whipped into a frenzy! Rumors spread across the net from blog to blog like wild fire. Apple fans (including myself) brace for anticipated awesomeness! And to Apple’s credit, they seem to always manage to deliver some kind of awesome! (most of the time)

So what actually happens at these events? For those of you who have never seen an Apple Keynote address, you can watch the entire hour presentation at www.Apple.com or you can just watch this video for a quick summary:

By the way, this is a marvelous example of how Neuro Linguistic Programming can be used to boost sales and brand perception. I’m not sure whether its deliberate or otherwise but its a great example if you’re into NLP.

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Tags: apple, iphone, ipod, Ipod Touch, keynote, steve jobs