How To Use HootSuite & Ping.FM to Publish Your WordPress Blog To All Your Social Media Sites
Posted on 22. Dec, 2009 by Brian Wong in Social Media
Let Me Set The Scene…
I love blogging. But, I don’t want to spend time updating all my social media sites every time I write on my blog. I just want to focus on my blog and create awesome content. But what’s the point of great content if people don’t find my blog? Argh! The dilemma. What can I do?
Enter HootSuite and Ping.FM to the Rescue.
Ping.FM allows you to notify up to 42 social media sites about your status updates, micro blog updates or blog posts. See my previous post about how to use Ping.FM like a social media ninja!
Now, with Hootsuite integration, you can have more control over your content updates AND you can track click statistics with Hootsuite’s built in analytics.
Setting It All Up
First, log into your Ping.FM account. Then go to www.Ping.FM/key and get your Ping.FM API Key.
Now, log in to your Hootsuite account. Add a new network and select Ping.FM. Enter your Ping.FM username and API key as below:

Your Hootsuite is now linked to all the social media sites you’ve setup in Ping.FM.
Tip: I purposely do not add Twitter, LinkedIn, Facebook and Facebook Pages in Ping.FM because I want to update these main sites directly from Hootsuite and/or Seesmic Desktop. I use both these applications interchangeably.
Connect Your Blog’s RSS Feed
Next, you want Hootsuite to send your blog posts to Ping.FM automatically every time you post. To do this, click on the RSS/Atom tab in Hootsuite.
Just add your blog’s RSS feed and select the services you want it to automatically post to. In this case, make sure you include Ping.FM.

Using Hootsuite and Ping.FM
Now you can post to Ping.FM by typing in a Tweet into Hootsuite and selecting Ping.FM or just create a blog post and let the RSS feed from your blog post update all your social networks.
Either way, this is a very convenient and very powerful way of getting your content syndicated once you’ve set it all up.
But the big question is, does it work the way its deigned to work? I’ve searched high and low and nobody seems to have actually put up actual results.
So I decided to put it to the test on my social media sites. Here are the results:
Social Media Sites Updated via Hootsuite and Ping.FM
Brian Wong on Bebo:
YES!


Brian Wong on BrightKite:
YES!

Brian Wong on Diigo:
YES!

Brian Wong on Facebook Pages:
YES! But this is a direct posting from HootSuite and not part of Ping.FMs update.

Brian Wong on Friendster:
YES!

Brian Wong on FriendFeed:
YES! But this not from Ping.FM. It is updated indirectly as FriendFeed picks up my feeds from Twitter and from my blog directly. There is a delay of an hour or so for the feed to get updated.

Brian Wong on HI5:
YES!


Brian Wong on Jaiku:
NO!
After several tests, I found that Ping.FM was not updating my Jaiku account for all the type of status updates. I’m still not sure why.


Brian Wong on LiveJournal:
YES! (But posts show up with no subjects)

Brian Wong on Multiply:
YES! (all posts show up under “Notes”)

Brian Wong on MySpace:
YES!

Brian Wong on MyYearBook:
YES! But I am thinking of removing myself from this network. Just like Tagged, I get a lot of unsavory requests and the site looks like its for horny teenagers. I basically just turn off all email communications in my settings.


Brian Wong on Plaxo Pulse:
YES! But updated via a direct connection between Plaxo and Twitter

Brian Wong on Plurk:
YES!




Brian Wong on StreetMavens.com:
YES!

Brian Wong on Tagged:
NO! (I suspect this site is a cest pool for perverts and adult services. Since signing up, I get a lot of unsavory requests. Am going to leave this account dormant or remove myself)


Brian Wong on Twitter:
YES! This is a direct update from Hootsuite and not from Ping.FM

Brian Wong on TypePad:
YES!

Brian Wong on Utterli:
YES!

Brian Wong on VOX:
YES!

Brian Wong on Xanga:
YES! Updates appear under the “Pulse” section.

Brian Wong on Yahoo Meme:
YES!

Brian Wong on Yahoo Profiles:
YES!


Brian Wong on YouAre.com:
YES!

Conclusion
As you can see from my little experiment, the success rate of posting to multiple social media sites at once is pretty impressive. I definitely think that Ping.FM and Hootsuite makes a very powerful combination. I especially like the added advantage of being able to view the results of each post via the analytics provided by Hootsuite. So go ahead and register for Hootsuite and Ping.fm
Want more test results? Subscribe to my blog or follow me on Twitter and Facebook for updates.
Please ReTweet this post. I’ve made it easy with a one click-button below. The Tweet and URL links will all be inserted for you. Your followers will appreciate your willingness to share. :)
Technorati Tags: hootsuite, ping.fm, social media sites
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20 Comments
Get Paid Off Your Phone Bill
22. Dec, 2009
HootSuite recently released their iPhone version. This tutorial should come in handy. Thanks Brian.
Amanda
24. Dec, 2009
This is a great post Brian. I am just getting my blog under way and this is going to come in handy.
Cheers
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11. Jan, 2010
[...] je suis tombé sur cet article de Brian Wong (How To Use HootSuite & Ping.FM to Publish Your WordPress Blog To All Your Social Media Sites) qui explique qu’il est possible (dans une certaine mesure) d’utiliser Identi.ca depuis [...]
Sarah
14. Jan, 2010
Wong knows his ping and hoot
Phil Powdrill
31. Jan, 2010
Brian
Thanks for taking the time and effort to create this step-by-step guide.
Had to create a post sending my own readers over to see this article –
http://www.onlinebusinesscoach-phil.com/i-write...
Thanks again
Phil
Brian Wong
31. Jan, 2010
Your welcome. Glad you find it useful. :)
Stephanie
16. Apr, 2010
Why PING.fm and not Friendfeed?
Brian Wong
16. Apr, 2010
There are many ways to setup a syndication system. For me, Ping.FM integrates with Hootsuite and can update my Friendfeed account as well. I use Hootsuite daily to check my accounts so that’s why I use that as the source of the content.
Anthony
28. May, 2010
Hi Brian this is absolutely one of the best posts I have ever read when it comes to social bookmarking. Also you have made it so easy to follow that my 2 year daughter could do it. I have set up my site with Hootsuite and Pingfm and it really does work. My site name is http://yourautoinsurancequotes.com so if interested check it out. Hey I tried to do the same thing with Onlywire but it did not work for me. Thanks for the great post and I will be checking back soon for more posts. Thanks alot Brian.
Marc
17. Jun, 2010
Brian stated “I purposely do not add Twitter, LinkedIn, Facebook and Facebook Pages in Ping.FM because I want to update these main sites directly from Hootsuite and/or Seesmic Desktop.”
Why do you choose to do this?
Is it because you don’t want certain tweets to go to Facebook
and generate unwanted replies?
Have you written an entry about your social media workflow yet?
Thanks
Brian Wong
17. Jun, 2010
I classify Twitter, Facebook and LinkedIn as “tier-1″ social networks so I don’t want to have automated posts appearing there. Secondly I add a lot of status updates manually so I want to be in full control of my posts to the tier-1 sites.
Great idea about outlining my social media workflow. I will make a post on that.
Marc
25. Jun, 2010
@Brian Wong – Thanks for the reply!
HootSuite’s website got an update last night:
HTML 5-based, 3 Themes to choose from (if you like TweetDeck’s look, you’ll love the new ‘Magnum’ theme), Default retweet is now like Twitter’s style of Retweet, Site Analytics now have Google Analytics ‘baked in,’ Enhanced Facebook and more. Simply login to your HootSuite Account and you will be presented with a new features tour window.
Still need the old style HootSuite ReTweets or to schedule ReTweets?
Click the Owl-> Settings-> Preferences-> Uncheck “Use Twitter Web retweets”
WISH LIST –
It would be nice if HootSuite added the ability to measure, count and display RETWEETS from your links within My Tweets, Retweeted.
OW.LY links still cannot be tracked when used with Facebook yet.
Earlier they had removed the troublesome iFrame problem associated with the OW.LY links entirely, but still need to expand their click-thru tracking capabilities (namely Facebook) if they want to keep folks from cut/pasting bit.ly-generated links.
Looking forward to learning more about your workflow!
How To Automate Your Blog Work Flow And Increase Your Search Engine Ranking | Blogging
13. Jul, 2010
[...] How To Use HootSuite & Ping.FM to Publish Your WordPress Blog To All Your Social Media Sites [...]
Paul Schlegel
13. Aug, 2010
Thank you, thank you, thank you!
I have two very popular blogs and for some reason could not wrap my head around how to syndicate them through ping.fm – I was unaware that hootsuite could feed into ping.fm!
Sachin
20. Aug, 2010
Thanks nice post…
It saves my a lot times…
thx
Tina
21. Aug, 2010
why do you use both hootsuite and ping? i’m still trying to get my brain wrapped around this…is there a reason for using both and not one or the other?
also, it seems you are saying that your content is posted directly at hootsuite, correct? is there a way to have content posted on a wordpress blog and have THAT feed to ping or hootsuite…i just am thinking that i prefer to post the actual content on my blog itself, and then notify people via facebook, twitter, etc, that a post has been made so they go back to my site to read it. is this not an efficient way of doing it?
i’m just learning here, so i’m trying to figure out how best to do this. its very confusing with all the options! :)
Brian Wong
21. Aug, 2010
Hi Tina, read this post and look at the diagram and I think it will become clearer: http://brianwong.com/blog/how-to-automate-your-blog-workflow-and-increase-your-search-engine-ranking/
TIna
23. Aug, 2010
thank you brian, that is helpful! i really appreciate you spelling all this out to make it clearer to newbies like me.
there is one thing i wonder that isn’t mentioned there, and i’m not sure if you’ve mentioned it elsewhere in your site…
i find it soooo easy to post to facebook and twitter via all the links so many people provide on their web articles and such these days…easier, i think, than creating a blog post…although i plan to do a lot of blog posts, of course, as well…but for quick links to articles or retweets…is there a way to have those feed back to my wordpress (self hosted) site?
maybe i missed it somewhere…but it just seems like the reverse could also be set up to send the info back to my blog if i tweet or post to facebook…is the way to do that just via the sidebar widgets that i can install to show the twitter and facebook feeds? or is there a way to have twitter/facebook post an actual blog post to my blog?
thanks again, you are actually really helping me sort through the confusion of all this info that is so very overwhelming! i set up my hootsuite account last night and so far i’m LOVING IT! having everything in one place instead of having to log off and on all the time is REALLY handy!
Joe
26. Aug, 2010
This post was exactly what I was looking for. I have 2 blogs plus multiple client blogs and I was using the shareaholic plugin to send my posts to ping.fm since I could not find a plugin to reliably send my posts to ping.fm. The shareaholic process was working but it required too many steps and time that was adding up when working with multiple blogs and posts. Thanks for taking the time to write this thorough post.
Joe
01. Sep, 2010
I think I spoke to soon. I have been trying to set this up and I followed the steps exactly as described. Hootsuite says “Feeding” for the status of my RSS feed, I’ve added my ping.fm account as described pasting my ping.fm key and saving my account but hootsuite will not post my new posts (or any posts) to ping.fm.
Is anyone else having a similar problem or am I doing something wrong?
If I could get this to work, it would make life so much easier…
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