How to Brand Yourself Online with SEO
Posted on 08. Oct, 2009 by Brian Wong in Internet Marketing
I’d like to share an update on a post I made over a year ago. Its about my on going saga of getting the word “Brian Wong” listed on Google’s search results for personal branding.
In my previous post, I talked about how I got the number one spot on Google and then lost it when I screwed up the SEO on my pages when I switched to Wordpress and then got it back again after some tweaking. Hey, we all learn from mistakes right?
Now I’m happy to report that my efforts have paid off. Today, if you type in “Brian Wong” on Google, you will see that I have the top position and have become an “authority site” for the keyword “Brian Wong”. This means that, below the search results, you will see other “sub” pages that have been indexed by Google search engine robots.
Now if you can imagine, this is not an easy task. Just imagine how many “Brian Wong’s” there are in this world!!! It took a while to get it right and so I thought I’d share a few tips on how to do this.

Why Do You Want to Get On Google?
Are you kidding? Of course its important!
Now I know that this may seem like its not for everybody. If your success does not depend on your personal brand, you might prefer to be anonymous. Even so, I would still argue that it is in your best interest to try to control the content that shows up when your name or company is “Googled”. The sooner you do it, the greater likelihood you will control it before someone else does. You never know when you will actually want to use this.
For me, as a business entrepreneur, Internet marketer and where my business success depends on my reputation and on the results I deliver, I need to stand out positively. People need to find me, find my website, trust in me and the services I provide. This is a necessity.
Remember the scene in the movie “Wanted” staring James McAvoy and Angelina Jolie where the lead character Google’s his own name and nothing comes up? That symbolized the fact that he was completely unimportant.
Have you ever Googled your own name? What comes up? Who is Googling your name right now? Your clients? Your customers? Your employer and future employers?
Your value in the marketplace will be directly correlated by the search results you get on Google. If nothing shows up, the message is literally “you are not important enough to be listed on our search engine”. The sooner you get this, the sooner you will want to take action to claim your name before someone else does.
How Do You Rank High On Google’s Search Results?
Here are some selected tips for securing your online presence:
1. Secure your domain name.
Getting yourname.com is a important if you still can. It costs less than $10 a year to maintain the domain. For me, I had to purchase “brianwong.com” from a professional squatter. I paid $300 for it but its value to me is priceless. If your preferred dot com domain is taken, then you need to go for the secondary domains like “.name” or “.info” domains.
2. Secure your user name.
Go to every social network, social bookimarking website, video upload website, business networking site (
LinkedIn or Plaxo) and get your name registered. Even if you don’t intend to use it for now. Almost all of them will allow you to specify your website. Create a backlink back to your site from each of these sites.3. On site SEO
On every webpage, use the “Title”, “Description”, “Content” and “Keyword” meta tags to display the exact information that you want. In my case, its says “Brian is a serial entrepreneur who is passionate in sharing his successes and lessons from his business ventures.”.4. Create an “About Me” page
Make sure that the keyword (your name or company) appears in almost every page where relevant. Also, include your name on the footer of every page. e.g. Copyright 2009 <you name>
5. Create a Site Map
Now that your site is ready for indexing, create a site map and submit it to Google.
6. Use the “alt” tag in images
If you have images on your website, remember to use the “alt” tag and include your name in it.7. Backlinks from Sites That Are Ranked on Google
Get other websites that are already ranked to link back to you. Here’s a simple example of how you can do this. You could provide a testimonial for a reputable product that is going to be promoted heavily. Ask for a link back to your website. Win-win because the product owner gets a verifiable testimonial and you get a valuable backlink.
8. Start a Wordpress Blog
One of the easiest ways to get an effective online presence is to install a Wordpress blog. You can create the onsite SEO tweaks above easily with the many free Wordpress plugins and it makes it easy to submit your content to Google, blog directories and RSS directories. Here’s a link to a list of some of my favorite Wordpress Plugins.
Finally, if you need more information about Search Engine Optimization, I recommend The SEO Book by Aron Wall. It’s the only book that I have on SEO. And that’s because it has everything you need to know about optimizing your website for search engines.
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15 Comments
LiewCF
07. Dec, 2009
nice! but can use google logo without permission?
aronil
07. Dec, 2009
That is seriously interesting and helpful. It does grab and make one curious to google you hehe. But like liewcf said can you use their logo without permission? Furthermore, does this method actually help in you getting traffic. I mean it looks cool without a doubt.
Jasper
07. Dec, 2009
Hmm… why would you want to promote Google's brand instead of YOUR own brand since it's YOUR namecard?
Brian Wong
07. Dec, 2009
Hi Liew,
As I explained, if you read the article referenced above, Google themselves gave out namecards like these to users who registered with Google Profiles. Secondly, Google's terms and conditions says that if you reproduce a screen shot of Google that is “unaltered”, you don't need to ask permissions. See: http://www.google.com/permissions/index.html
Jasper
07. Dec, 2009
Hmm… why would you want to promote Google's brand instead of YOUR own brand since it's YOUR namecard?
Brian Wong
07. Dec, 2009
Hi Jasper,
Google is the undisputed leading search engine. The “hidden” message on the card is simply the fact that I can get a common name like “Brian Wong” ranked no.1 on Google. It makes the recipient of the card curious to see what I do. The card itself is neither endorsing Google or myself. Its basically a call to action to do a Google search for “Brian Wong”.
Brian Wong
07. Dec, 2009
This card is not meant to help me get traffic.
Here's the scenario – let's say you go to a seminar and meet about 20 people and get 20 namecards. 99% of these end up in the bin.
The idea behind this card is to make an impression, hopefully get the recipient to do a Google search and hopefully end up being either a blog subscriber, Twitter follower or Facebook friend before the card ends up in the bin.
Hope that makes sense.
Aronil
08. Dec, 2009
Yes Brian makes perfect sense, which is why even i wouldn't mind trying this as namecard. Naw me asking about the traffic was just a thought because i was showing your post to another friend of mine. But yeap my thoughts exactly on why you would use your Google Profile on a namecard. Just to be different.
Hans Eisenman
08. Dec, 2009
Also you get 9 additional possible branding points for the cost of one, so to speak. When someone Googles you, if you are doing a decent job of managing your “Googple Public Relations”, you get 9 additional (above and beyond your website or blog) places where you can have them connect with you. That is, hopefully your Facebook, Twitter and other accounts show up in the results. So by Googling you, they go right to those points of connection and get to choose the one they want to use to interact with you. Smart idea. Simple. I may “borrow” it. :)
Adam Wood
08. Dec, 2009
I'm not sure “Google did it, so it's okay” is good legal justification for saying it's okay to use their logo. They probably won't prosecute, since the card promotes them- but I wouldn't bet on it. And they would win if they decided to. (Even besides their deep pockets- the legal issue here is completely clear).
I think this new design doesn't let people know what you do at all. I'm not sure “curiosity” is enough. People are lazy, people don't look deeply at things. Most people, upon seeing this design, would probably think you work for Google.
At least the previous design made a little more sense.
Adam Wood
08. Dec, 2009
You didn't read Google's Permissions page very well.
“Please note that using a screenshot of a Google search results page in connection with advertising your products or services (for instance, showing a top ranking on Google) is not considered instructive or illustrative, and therefore is not permitted.”
-And-
“[We] generally do not approve the use of our logo in third-party marketing materials. This includes online and offline advertising and collateral such as:
• Case studies
• Client and referral lists
• Sales presentations
• Print, broadcast, outdoor or online ads
• Product demos
• Signage
• Trade show booths”
leisasmith887
09. Dec, 2009
The best place to go to make high quality custom printing items is http://www.PrintsMadeEasy.com.
They specialize in designing custom postcards, business cards, stationery, labels, brochures, invitations, envelopes, flyers,
greeting cards, letterhead, pens, & labels.
If you’re looking for business cards, PrintsMadeEasy.com is giving away 100 Free Business Cards without their ad on the card.
Just go here: http://www.printsmadeeasy.com/log.php?dest=free...
The easy to use customization tool allows you to upload your own photos or edit one of their templates.
High quality, fast shipping, and great customer service. Advertise your business efficiently!
Brian Wong
09. Dec, 2009
After some research, it appears I am one of MANY who created such name cards. See this: http://cli.gs/JgsuBA
So, there's only one way to know for sure if such business cards are permitted – I've written to them to ask permission.
They say they make take 2-3 weeks to respond. I will post the outcome here. :)
krissy knox
09. Dec, 2009
I like your business card!
connect with me on twitter:
http://twitter.com/iamkrissy
Jon
30. Dec, 2009
I think the card is great.
Law is an interesting beast, its designed to be literal but totally open to interpretating the “spirit” of law in question.
I don't think Google will come after you for many reasons
-it represents the brand in a neutral to positive light
-it would NOT affect their revenue (which is why trademarks are created)
-you are not IMPERSONATING Google. This is important because you are not misrepresenting them
The only “grey” area is “would you be seen as a Google employee”. That would be. Given they have already given out cards like this, they set their own precedent as to its use.
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