Google Website Optimizer - A/B Testing
I’ve just started using Google’s Website Optimizer tool and I’m wondering why I never used it sooner. I guess I thought it was just too difficult to set up but it ended up being so easy. You just add a few pieces of code to each of your landing pages and your conversion page and Google takes care of the rest!
A/B testing is just so important for an affiliate marketer. I must admit, I sometimes run my business based on my gut feel of what the market wants and that is absolutely WRONG.
With Google Optimizer, I now let the market tell me what they like. For example, I’ve set up two landing pages to see which one has better conversion for sales for my PPC campaigns.
I just leave the test to run until the data tells me that one of the landing pages is significantly beating the other. (see screenshot below)
After that, I would toss out the loser and then create a new landing page and run a test again to try and “beat the control” as they say.
You can even test multiple items on your page at once such as the headline, images and call to action. If you are not using A/B testing on your sites yet, give Google Website Optimizer a try.
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