Essential Firefox Addon for PPC Marketers

If you are a Pay Per Click marketer, an important step in planning your campaign is to analyze the existing PPC ads for your keywords. You also need to decide which countries you want your ad to appear on.

Herein lies a problem, when you do a simple Google search using your intended keywords, you will only see PPC advertisers for your country.

For example, if you are in the US, you will only see PPC ads that have selected “US” as one of the countries where the ad will appear. So how will you know how your ad will appear in say…the UK?

The Google Global Firefox Addon allows you to mimic a search done from specific countries. Let me use an example.

Let’s say I want to advertise for the keywords “fuel cell”. If I type in “fuel cell” and search. Google will display the ads for US. This shows that the this keyword phrase is very very competitive and quite likely to be quite expensive.

Now with the Google Global Firefox Addon, I can right click and select “UK” for example, a new window will open up with the search results page displaying exactly the way it would if I were doing the search from the UK.

In this example, I can see that although still very competitive, there are less advertisers for the keyword phrase “fuel cell” and hence its very likely that the minimum bid on this phrase will be much lower for a UK only campaign.

There are many other uses for this great little addon and I’m sure you will agree that its a very valuable tool for a PPC marketer.

Got any other essential Firefox Addons to recommend? Post it in the comments below. :)

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