Comments on: Facebook Marketing Case Study: Ikea

By: Suruchi Biyani

Suruchi Biyani — Mon, 12 Sep 2011 07:04:11 +0000

hey. can’t watch the case study..anywhere we can find it now?? it’s also not available on Youtube anymore?

By: Resources for Creating a More Effective Facebook Fan Page

Resources for Creating a More Effective Facebook Fan Page — Sat, 21 May 2011 17:49:23 +0000

[...] Facebook Marketing Case Study: Ikea by Brian Wong [...]

By: mae

mae — Fri, 25 Feb 2011 13:01:03 +0000

How can this be applied to services other than retail? How about the service sector in dentstry? How can a sales rep increase sales without giving away their profit margin on goods? Dentists buy online, want cheap prices, but expect FREE service. This is where it hurts the rep. In person service is not FREE.

By: J M

J M — Thu, 06 Jan 2011 12:19:33 +0000

Its a great idea, and such great use of facebooks most popular feature. What would be interesting to know is, what would you have done differently if you we going to run the campaign again?

By: Liesure marketing: 10 social media campaigns that produced real results « 5 to 9 Branding

Tue, 09 Nov 2010 01:06:14 +0000

[...] IKEA: Used one of the most popular and basic functions on Facebook, tagging pictures, and used it to IKEA’s advantage to promote its showroom products from sales people to regular people creating recommendation and advocates all over the world and a +15% lift in sales. [...]

By: Accent Chair ·

Accent Chair · — Mon, 08 Nov 2010 09:07:51 +0000

Facebook marketing is a great way to market products but facebook is now cracking down on FB pages used to promote stuffs “”

By: Casos que provam a eficiência e o ROI nas novas mídias « Narciso Santaella

Casos que provam a eficiência e o ROI nas novas mídias « Narciso Santaella — Fri, 05 Nov 2010 15:54:46 +0000

[...] IKEA: Para inaugurar uma loja em Malmö, na Suécia, foi criado um perfil para o gerente da loja (Gordon Gustavsson) com fotos de showroom oferecidos pela marca. Usando com sabedoria a função mais popular da mídia social em questão, o perfil lançou a seguinte promoção: quem fizesse primeiro uma tag na foto de um showroom com o seu nome, ganhava o produto da loja. Através de recomendações e conversas sobre a marca em todo mundo a empresa registrou aumento considerável nas vendas. [...]

By: Pine Cupboard

Pine Cupboard — Mon, 18 Oct 2010 16:13:04 +0000

facebook marketing is great but facebook does not like it i guess*:”

By: team green

team green — Mon, 15 Mar 2010 05:01:46 +0000

Nice , very informative. Much needed. Meanwhile, have you or anyone checked out Cliqset? Would like to see how they fair, but I see these aggreators helpful to agencies but I think their branding “join ping.fm” etc on each post distracting to the consumers. Your thoughts appreciated.