Facebook Marketing Case Study: Ikea
Posted on 26. Nov, 2009 by Brian Wong in Social Media
Here’s an interesting and recent case study of a traditional brick and mortar company using social media as a new marketing medium in an innovative way.
In this case, some bright spark at an ad agency designed a way for Ikea to use their existing inventory and an existing feature in Facebook – photo tagging to start a viral campaign.
Aside from the idea, there’s really no additional advertising cost for this campaign aside from giving away one item from each their showroom photos.
I like this concept very much. I first learned about this from Jay Abraham where he talks about hidden assets and opportunities in your business. Its basically making money out of nothing (more accurately, out of assets you already own).
So here’s the campaign that they ran:
What do you think? Pretty neat huh?
Now, think of the smart they are. The campaign is over. Their cost is just giving out some furniture. Now they make the video above and post it on YouTube.
The result, they’ve got people like me talking about their innovation now. As of writing, the video above has had over 68,000 views in just a week.
This case study will be the example used by marketing specialists, professors, journalists..etc for a long time to come. Each time, it brings up the company brand name again and again.
So essentially, the campaign has taken on a life of its own and lives on to promote the Ikea brand, long after the actual work of running the campaign is over.
Conclusion: Genius!
Technorati Tags: photo tagging, facebook, ikea
About the Author
Brian Wong is a serial entrepreneur, Internet marketer and social media marketing expert. Brian helps individuals to succeed online through social media marketing, blogging and online marketing.
About Brian Wong
Brian Wong is a serial entrepreneur, life explorer and father of two. Over the last ten years, he has founded successful businesses in several areas including the health and wellness industry, in property investment and in online information marketing.
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9 Comments
team green
15. Mar, 2010
Nice , very informative. Much needed. Meanwhile, have you or anyone checked out Cliqset? Would like to see how they fair, but I see these aggreators helpful to agencies but I think their branding “join ping.fm” etc on each post distracting to the consumers. Your thoughts appreciated.
Pine Cupboard
19. Oct, 2010
facebook marketing is great but facebook does not like it i guess*:”
Casos que provam a eficiência e o ROI nas novas mídias « Narciso Santaella
05. Nov, 2010
[...] IKEA: Para inaugurar uma loja em Malmö, na Suécia, foi criado um perfil para o gerente da loja (Gordon Gustavsson) com fotos de showroom oferecidos pela marca. Usando com sabedoria a função mais popular da mídia social em questão, o perfil lançou a seguinte promoção: quem fizesse primeiro uma tag na foto de um showroom com o seu nome, ganhava o produto da loja. Através de recomendações e conversas sobre a marca em todo mundo a empresa registrou aumento considerável nas vendas. [...]
Accent Chair ·
08. Nov, 2010
Facebook marketing is a great way to market products but facebook is now cracking down on FB pages used to promote stuffs “”
Liesure marketing: 10 social media campaigns that produced real results « 5 to 9 Branding
09. Nov, 2010
[...] IKEA: Used one of the most popular and basic functions on Facebook, tagging pictures, and used it to IKEA’s advantage to promote its showroom products from sales people to regular people creating recommendation and advocates all over the world and a +15% lift in sales. [...]
J M
06. Jan, 2011
Its a great idea, and such great use of facebooks most popular feature. What would be interesting to know is, what would you have done differently if you we going to run the campaign again?
mae
25. Feb, 2011
How can this be applied to services other than retail? How about the service sector in dentstry? How can a sales rep increase sales without giving away their profit margin on goods? Dentists buy online, want cheap prices, but expect FREE service. This is where it hurts the rep. In person service is not FREE.
Resources for Creating a More Effective Facebook Fan Page
22. May, 2011
[...] Facebook Marketing Case Study: Ikea by Brian Wong [...]
Suruchi Biyani
12. Sep, 2011
hey. can’t watch the case study..anywhere we can find it now?? it’s also not available on Youtube anymore?
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