Facebook Marketing Case Study: Ikea

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Here’s an interesting and recent case study of a traditional brick and mortar company using social media as a new marketing medium in an innovative way.

In this case, some bright spark at an ad agency designed a way for Ikea to use their existing inventory and an existing feature in Facebook – photo tagging to start a viral campaign.

Aside from the idea, there’s really no additional advertising cost for this campaign aside from giving away one item from each their showroom photos.

I like this concept very much. I first learned about this from Jay Abraham where he talks about hidden assets and opportunities in your business. Its basically making money out of nothing (more accurately, out of assets you already own).

So here’s the campaign that they ran:

What do you think? Pretty neat huh?

Now, think of the smart they are. The campaign is over. Their cost is just giving out some furniture. Now they make the video above and post it on YouTube.

The result, they’ve got people like me talking about their innovation now. As of writing, the video above has had over 68,000 views in just a week.

This case study will be the example used by marketing specialists, professors, journalists..etc for a long time to come. Each time, it brings up the company brand name again and again.

So essentially, the campaign has taken on a life of its own and lives on to promote the Ikea brand, long after the actual work of running the campaign is over.

Conclusion: Genius!

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Leave A Reply (9 comments So Far)


  1. team green
    800 days ago

    Nice , very informative. Much needed. Meanwhile, have you or anyone checked out Cliqset? Would like to see how they fair, but I see these aggreators helpful to agencies but I think their branding “join ping.fm” etc on each post distracting to the consumers. Your thoughts appreciated.


  2. Pine Cupboard 
    583 days ago

    facebook marketing is great but facebook does not like it i guess*:”


  3. Accent Chair ·
    562 days ago

    Facebook marketing is a great way to market products but facebook is now cracking down on FB pages used to promote stuffs “”


  4. J M
    503 days ago

    Its a great idea, and such great use of facebooks most popular feature. What would be interesting to know is, what would you have done differently if you we going to run the campaign again?


  5. mae
    453 days ago

    How can this be applied to services other than retail? How about the service sector in dentstry? How can a sales rep increase sales without giving away their profit margin on goods? Dentists buy online, want cheap prices, but expect FREE service. This is where it hurts the rep. In person service is not FREE.


  6. Suruchi Biyani
    254 days ago

    hey. can’t watch the case study..anywhere we can find it now?? it’s also not available on Youtube anymore?

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Brian Wong is a serial entrepreneur, life explorer and father of two. Over the last ten years, he has founded successful businesses in several areas including the health and wellness industry, in property investment and in online information marketing.

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