I publish my blog’s RSS feed through Feedburner. What this means is that Feedburner will reformat my generic RSS feed out of WordPress and make it more attractive and compatible with most RSS Readers. But instead of using Feedburner’s email subscribe function to allow my blog readers to have my posts delivered via email, I use Aweber’s Blog Broadcast feature instead.

A lot of people have asked how and why I use Aweber to publish my RSS Feed for my blog. First the “how”. It’s actually quite easy to do. I’ve attached a tutorial video on how to set this up below:

Here are the main reasons why I use Aweber instead of Feedburner’s generic email subscribe function:

1. With Aweber you can build your email mailing list and your blog readership at the same time.
2. You can send an email broadcast to your Aweber list subscribers anytime. You cannot send ad hoc email broadcasts with your Feedburner account.
3. You can customize the look and feel of your email blog broadcast with Aweber. If you are subscribed by email, you will notice that I have a custom header as well as other custom text that I included including custom links.
4. With Aweber, -you can review your email broadcast BEFORE sending to your subscribers. You can choose the day and time to send the email or to send manually or automatically. With Feedburner, you can only set the time to send the email broadcast and sometimes the email is sent if you accidentally publish a post.
5. The main reason for my switch to Awebe Blog Broadcast feature is that Aweber now automatically updates Feedburner’s reader count. So if you display the number of readers of your RSS feed, your Aweber subscribers are included in the count.

If you would like to test out Aweber’s Blog Broadcast feature – click here to sign up for a free trial account. Aweber is the most important marketing tool that I use and I thoroughly recommend it.

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Tags: aweber, feedburner, rss, subscribe by email, tutorial