Comments on: Adwords Tip – Broad Match, Phrase Match, Exact Match and Negative Match Types

By: More Worthy Questions About Broad Exact Phrase | MicroNicheFinderGuide

More Worthy Questions About Broad Exact Phrase | MicroNicheFinderGuide — Thu, 13 Oct 2011 04:30:46 +0000

[...] broad match terms but make sure you have a decent negative keyword list.Powered by Yahoo! AnswersKen asks…What is the difference in broad match, phrase match and exact match data for Google searc…What is the difference in broad match, phrase match and exact match data for Google search [...]

By: RV

RV — Fri, 29 Jul 2011 07:53:29 +0000

When starting a new ad group, implementing one keyword with all different matches, broad, exaxt and prhase is a frequent use strategy. Nevertheless I can’t seem to find anyone who can explain why that is a legitimate strategy (or why it isn’t). Any thoughts about this strategy? Thanks in advance!

By: zzztop

zzztop — Sun, 09 Jan 2011 23:28:57 +0000

there's a post on technonsense about does broad match cost more than phrase match? that is very clear, i liked your article

By: Brian Wong

Brian Wong — Thu, 12 Aug 2010 01:41:27 +0000

If you have a broad match keyword and someone types in the exact match, your ad will still show up. That’s why is “broad”. If you had selected a Phrase Match keyword and someone types in the exact keyword, your ad will still show up. For Exact Match, only people who type in the EXACT keyword or keyword phrase in the exact same order will show up.

By: RD

RD — Wed, 11 Aug 2010 23:11:49 +0000

Brian, I have a question regarding broad match and exact match. If we have a broad match keyword (and not an exact match) and someone types in the exact match, will it still possibly bring up our ad?

By: Hubert

Hubert — Wed, 04 Nov 2009 17:51:22 +0000

Thanks very much for Clarification, especially for the negative match, i never thought of that,
i will save some money on that one,
looking forward to read your coming blogs